Information about City Umbrella
The story behind City Umbrella
Rain in Taiwan
In 2013 founder of City Umbrella Andreas Søgaard left Denmark for a four-week school project in Taiwan. During his stay he noticed that the local businesses placed umbrella stands outside their shops every time it started raining. He didn’t understand that the reason was, they did not want water inside the shop – he thought, the umbrellas were meant to be shared and used by the people walking by.
Starting City Umbrella Sweden
The 4 friends Daniel Karlsson, Hampus Thorstensson, Rickard Hägglund and Thomas Van Loo joined Abrella in 2016 after they found an online ad from City Umbrella Denmark looking for new countries to franchise in.
Everyone new the great need for umbrellas in Sweden and during 2017 the first cities were launched.
Every 14 days we refill our stations with new umbrellas, and sort out damaged. The goal is to always have plenty of City Umbrellas circulation in the city.
Of course we don’t throw broken umbrellas away… The material is used to remake other products.
The umbrella station
We have designed a unique umbrella station that we call ”Uggiso” which in Italian means “light rain”. The station is made of plastic to make it more rain sustainable, and it is available in several colours.
On top we put a folder with local information about City Umbrella, and it is possible to plan a flower in the middle.
Free umbrellas in Europe
We offer free umbrellas in 5 countries in Europe:
Denmark, Norway, Sweden, Switzerland & Finland.
Find your nearest umbrella station here
The umbrella design
We always create a unique design for each City Umbrella with a personal and local touch.
In Varberg, Sweden for example we created a design with silhouettes of the Town Hall and people doing water sports.
The company logos
All our collaboration companies and organisations get great marketing on our umbrellas. Each umbrella has eight equally sized pieces where logo will be visible. Joining City Umbrella means that your company is getting exposed to thousands 174 days per year.
We offer unique branded umbrellas for larger companies that really wants to make an impact in a city.
Choose how many cities you want to join and we’ll handle the rest!
+46 72-249 13 25 firstname.lastname@example.org
+46 70-733 55 78 email@example.com
+46 73-244 70 53 firstname.lastname@example.org
+46 70-537 51 99 email@example.com
Thomas Van Loo
+46 73-774 65 30 firstname.lastname@example.org
+45 5022 5885 email@example.com
+45 5030 5761 firstname.lastname@example.org
+45 3133 4200 email@example.com
+358 400 251 381 firstname.lastname@example.org
+45 2262 0118 email@example.com